Also known as:
As a senior tourism manager, you will be based with a national, regional or a local authority, taking the lead role in promoting your geographical area. You will be responsible for overseeing all the tourism facilities within the area, by implementing marketing, training and business support.
Your day-to-day duties may involve:
• liaising with local tourism providers
• co-ordinating marketing campaigns
• presenting to tour operators
• attending travel trade shows
• conducting market research
The senior tourism manager will carefully plan and create promotional campaigns to improve the awareness of tourism services in their area. With the support of your team you will decide upon the marketing and brand message, how it should be communicated, and the audience type.
As the senior tourism manager you may be involved in developing training initiatives to improve tourism services in the local area. You may assist other businesses with their marketing campaigns, improve customer service through training packages, or implement a loyalty scheme amongst several businesses such as restaurants, pubs, coffee shops, hotels and visitor attractions.
Most of your time will be spent in face-to-face presentations, encouraging leading tour operators to bring their business to your area. You will also brief and entertain travel writers, and attend travel trade shows for publicity purposes. If your focus is quality and business development rather than marketing, you will be responsible for liaising with employers and quality assurance organisations to promote best practice among tourism companies in your area. You will also manage a team of tourism assistanst and tourism managers.